Follow Up BossCRM & Lead Gen
★ 4.7 editor scoreFrom $69/user/mo
Best for teams with existing lead flow
Smart summaries, messages, and predictive lead prioritization
Try Follow Up Boss for free ↗Official siteFull Follow Up Boss review →Every feature, labeled.
Compare up to three real estate tools in a full matrix: what is included, what is limited, and what is missing. Pick a shortlist below. Toggle differences only when you want the contrast without the noise.
LoftyCRM & Lead Gen
★ 4.5 editor scoreCustom pricing
Best for teams and brokerages
- Listing website. IDX website with unlimited agent subdomains
- MLS / IDX integration. Fully customizable IDX website
- IDX / search website. IDX site included
BombBombVideo & Social Automation
★ 4.4 editor scoreFrom $42/user/mo
Best for agents who follow up on camera
- AI or listing video. Unlimited recorded video messages
| Feature | | | |
|---|---|---|---|
| At a glance | |||
| Best forWho gets the most value from this tool. | Teams with existing lead flow | Teams and brokerages | Agents who follow up on camera |
| Not ideal forWhere this tool is a poor fit. | Agents who need a native IDX website and lead-gen ads in the same subscription | Solo agents who mainly need listing marketing on a small budget | Agents who need listing highlight reels from still photos, not webcam email |
| Primary jobThe core workflow it is built to handle. | Routing leads and automating follow-up across a team | Speed-to-lead follow-up and team lead management | Face-to-camera follow-up from Gmail, Outlook, and mobile |
| Standout capabilityThe feature that most often wins the comparison. | Smart summaries, messages, and predictive lead prioritization | AI assistant texts and qualifies new leads in seconds | Copilot AI titles, summaries, scripts, and fallback videos for teams |
| Editor scoreIndependent 1 to 5 score from our review. | 4.7 / 5 | 4.5 / 5 | 4.4 / 5 |
| Pricing & access | |||
| Starting priceLowest published entry point, checked August 2026. | From $69/user/mo | Custom pricing | From $42/user/mo |
| Pricing modelHow you pay: subscription, per image, seats, or quote. | Per-user or bundled team seats. Annual includes 2 months free. | Quote-based by seats and add-ons. No public price list. | Per-user subscription. Annual saves versus monthly. |
| Free planA usable forever-free tier, not just a trial. | Not included No forever-free tier | Not included No free plan | Not included No forever-free tier |
| Free trialTime-limited or credit-based trial before paying. | Included 14-day trial, no contract, cancel any time | Not included Evaluation starts with a demo | Included 14-day trial, full access, no charge unless you continue |
| Cancel anytimeNo annual contract required to start. | Included Pay monthly. Never locked into a contract. | Not included Quote-based plans. Terms are set on the sales call. | Included Cancel during trial with no charge |
| Usage extrasCosts that stack on top of the base plan. | Calling is +$39/user/mo on Grow ($33 annual). Included on Pro and Platform. | Lead gen with a 20% ad fee, home-eval page $70/mo, power dialer, extra texts, CMA builder | None typical on Core. Copilot is the paid AI/workflow jump. |
| AI & automation | |||
| AI marketing copyGenerates descriptions, posts, or emails from property details. | Not included Not a listing copywriter | Limited AI toolset for tasks and agents, not a listing-description generator | Limited Copilot suggested scripts, titles, and summaries |
| AI photo editingEnhancement, object removal, or generative image edits. | Not included No photo tools | Not included No staging product | Not included Webcam/screen video, not photo staging |
| AI or listing videoTurns listing photos or prompts into video. | Not included No listing video. Integrates with BombBomb. | Not included No listing video generator | Included Unlimited recorded video messages |
| Conversational AIChat to refine output, research a property, or follow up with leads. | Included Smart messages and summaries inside the CRM | Included AI assistant texts, qualifies, and books new leads | Included Copilot speaker notes, summaries, and fallback video logic |
| Predictive scoringScores properties, leads, or homeowners by likelihood. | Included Predictive lead prioritization on Pro and Platform | Included AI lead scoring and task prioritization | Not included No lead scoring |
| Workflow automationDrips, scheduling, list refresh, or unattended follow-up. | Included Action Plans for drips, tasks, and follow-up | Included Smart Plans across email and text, plus scheduled AI tasks | Included Automated workflows and smart assignments on Copilot |
| Listing marketing | |||
| Listing descriptionsMLS-ready property copy from facts or photos. | Not included Not a copy tool | Not included Not a listing copywriter | Not included Not a copywriter |
| Social posts and adsCaptions, stories, or ad copy per listing. | Not included Not a social studio | Not included Not a social copy tool | Not included One-to-one video email, not a social scheduler |
| Email campaignsListing or nurture emails generated or automated. | Included Automated drip emails, templates, batch email, open tracking | Included One-off, mass, and automated email | Included Send video from Gmail, Outlook, and (on Copilot) CRMs |
| Listing websiteA dedicated page or site for each listing. | Not included No per-listing sites | Included IDX website with unlimited agent subdomains | Not included Branded player pages, not listing sites |
| Presentations and flyersDecks, flyers, or print-ready marketing assets. | Not included No deck generator | Not included No deck generator | Not included No decks |
| CMA / market reportsComparable-sales or neighborhood reports for listings or deals. | Not included No CMA builder | Limited CMA builder is a paid add-on | Not included No CMA |
| Fair-housing screeningAutomated review of generated copy for compliance risk. | Not included Not a copy tool | Not included No copy-screening product | Not included You still own what you say on camera |
| MLS / IDX integrationPulls listing data from MLS or hosts an IDX search site. | Limited Connects to IDX sites and 200+ sources. No native IDX. | Included Fully customizable IDX website | Not included No MLS feed |
| Investor research & outreach | |||
| Property databaseNationwide property records and owner data. | Not included CRM, not a property-records platform | Not included CRM and leads, not a property records platform | Not this category Not this category |
| Skip tracingPhone and email lookup for property owners. | Not included No skip tracing | Not included No skip tracing | Not this category Not this category |
| Lead list buildingFilters for equity, vacancy, foreclosure, and similar signals. | Not included You import leads. You do not filter county records. | Not included Not an investor list builder | Not this category Not this category |
| Direct mailSend postcards or letters from inside the platform. | Not included Email and text first | Not included Email and text first | Not this category Not this category |
| Built-in dialerClick-to-call or power dialing for owner or lead outreach. | Included Calling add-on on Grow. Unlimited calling included on Pro and Platform. | Included Basic dialer included. Power dialer is an add-on. | Not this category Not this category |
| Deal calculators and compsROI, flip, rental, or comparable-sales tools. | Not included No investor calculators | Not included No investor calculators | Not this category Not this category |
| CRM & lead generation | |||
| CRM / pipelineStores contacts and tracks deals or leads over time. | Included Full team CRM with distribution, Smart Lists, and reporting | Included Full CRM with routing, reporting, and unlimited contacts | Limited CRM send on Copilot. Follow Up Boss lists BombBomb as an integration. |
| Instant lead follow-upAI or automation texts or calls new leads in seconds. | Included Instant import, notifications, first-to-claim, and Action Plans | Included AI texts new leads within seconds and can book the calendar | Limited Faster personal follow-up, not an AI text bot |
| IDX / search websiteBranded home-search site that captures leads. | Not included Bring your own IDX or website | Included IDX site included | Not included No IDX |
| Managed lead generationThe vendor runs ads or campaigns to generate leads for you. | Not included It routes leads. It does not run ads for you. | Included Lead generation add-on with a 20% ad management fee | Not included No ad engine |
| Geographic farmingTerritory-based seller targeting and automated mail or ads. | Limited ZIP and price-based distribution, not predictive farming | Not included Not a predictive farming product | Not included No farming product |
| Productivity | |||
| AI dictationTurns speech into cleaned-up text in any app. | Not included Not a dictation tool | Not included Not a dictation tool | Not included Not a dictation overlay |
| Meeting notes and transcriptsRecords calls and produces summaries or action items. | Not included No meeting recorder | Not included No meeting recorder | Not included No meeting recorder |
| Brand kits / custom brandingLocks colors, fonts, and logos across output. | Limited Company numbers and templates. Not a brand-kit design tool. | Included White label on Broker and above | Included Logo, colors, CTAs, and branded player pages |
| Platform, team & support | |||
| PlatformsWhere you can use it day to day. | Web and mobile app | Web | Web, iOS, Android, Chrome, Edge, Gmail, Outlook |
| Mobile appA dedicated iOS or Android app, not just a mobile browser. | Included Mobile app with calling, texting, and pipeline | Limited Mobile access for a CRM this size is expected. Dedicated app not detailed in our review. | Included iOS and Android |
| Team / multi-userShared workspace, extra seats, or brokerage controls. | Included Grow per user. Pro 10 seats. Platform 30 seats. | Included Team, Broker, and Enterprise tiers with routing and org controls | Included Per-user billing. Enterprise for large teams. |
| API / Zapier / MCPProgrammatic or no-code connections to other software. | Included API plus 200+ integrations including Zapier | Not included No public API called out in our review | Included Open API on Enterprise |
| SupportHow you get help when something breaks. | Phone and email 7 days a week on every plan | Dedicated success manager on Enterprise | Email on Core. Chat, guided setup, and CSM on higher tiers. |
| Learning curveHow long a typical agent takes to get useful output. | Low for solo Grow. Team distribution and reporting take a short ramp. | High. This is a platform, not a weekend tool. | Low if you already live in email. |
At a glance
Best for
Who gets the most value from this tool.
Teams with existing lead flow
Teams and brokerages
Agents who follow up on camera
Not ideal for
Where this tool is a poor fit.
Agents who need a native IDX website and lead-gen ads in the same subscription
Solo agents who mainly need listing marketing on a small budget
Agents who need listing highlight reels from still photos, not webcam email
Primary job
The core workflow it is built to handle.
Routing leads and automating follow-up across a team
Speed-to-lead follow-up and team lead management
Face-to-camera follow-up from Gmail, Outlook, and mobile
Standout capability
The feature that most often wins the comparison.
Smart summaries, messages, and predictive lead prioritization
AI assistant texts and qualifies new leads in seconds
Copilot AI titles, summaries, scripts, and fallback videos for teams
Editor score
Independent 1 to 5 score from our review.
Pricing & access
Starting price
Lowest published entry point, checked August 2026.
Pricing model
How you pay: subscription, per image, seats, or quote.
Per-user or bundled team seats. Annual includes 2 months free.
Quote-based by seats and add-ons. No public price list.
Per-user subscription. Annual saves versus monthly.
Free plan
A usable forever-free tier, not just a trial.
Not included
No forever-free tier
Not included
No free plan
Not included
No forever-free tier
Free trial
Time-limited or credit-based trial before paying.
Included
14-day trial, no contract, cancel any time
Not included
Evaluation starts with a demo
Included
14-day trial, full access, no charge unless you continue
Cancel anytime
No annual contract required to start.
Included
Pay monthly. Never locked into a contract.
Not included
Quote-based plans. Terms are set on the sales call.
Included
Cancel during trial with no charge
Usage extras
Costs that stack on top of the base plan.
Calling is +$39/user/mo on Grow ($33 annual). Included on Pro and Platform.
Lead gen with a 20% ad fee, home-eval page $70/mo, power dialer, extra texts, CMA builder
None typical on Core. Copilot is the paid AI/workflow jump.
AI & automation
AI marketing copy
Generates descriptions, posts, or emails from property details.
Not included
Not a listing copywriter
Limited
AI toolset for tasks and agents, not a listing-description generator
Limited
Copilot suggested scripts, titles, and summaries
AI photo editing
Enhancement, object removal, or generative image edits.
Not included
No photo tools
Not included
No staging product
Not included
Webcam/screen video, not photo staging
AI or listing video
Turns listing photos or prompts into video.
Not included
No listing video. Integrates with BombBomb.
Not included
No listing video generator
Included
Unlimited recorded video messages
Conversational AI
Chat to refine output, research a property, or follow up with leads.
Included
Smart messages and summaries inside the CRM
Included
AI assistant texts, qualifies, and books new leads
Included
Copilot speaker notes, summaries, and fallback video logic
Predictive scoring
Scores properties, leads, or homeowners by likelihood.
Included
Predictive lead prioritization on Pro and Platform
Included
AI lead scoring and task prioritization
Not included
No lead scoring
Workflow automation
Drips, scheduling, list refresh, or unattended follow-up.
Included
Action Plans for drips, tasks, and follow-up
Included
Smart Plans across email and text, plus scheduled AI tasks
Included
Automated workflows and smart assignments on Copilot
Listing marketing
Listing descriptions
MLS-ready property copy from facts or photos.
Not included
Not a copy tool
Not included
Not a listing copywriter
Not included
Not a copywriter
Social posts and ads
Captions, stories, or ad copy per listing.
Not included
Not a social studio
Not included
Not a social copy tool
Not included
One-to-one video email, not a social scheduler
Email campaigns
Listing or nurture emails generated or automated.
Included
Automated drip emails, templates, batch email, open tracking
Included
One-off, mass, and automated email
Included
Send video from Gmail, Outlook, and (on Copilot) CRMs
Listing website
A dedicated page or site for each listing.
Not included
No per-listing sites
Included
IDX website with unlimited agent subdomains
Not included
Branded player pages, not listing sites
Presentations and flyers
Decks, flyers, or print-ready marketing assets.
Not included
No deck generator
Not included
No deck generator
Not included
No decks
CMA / market reports
Comparable-sales or neighborhood reports for listings or deals.
Not included
No CMA builder
Limited
CMA builder is a paid add-on
Not included
No CMA
Fair-housing screening
Automated review of generated copy for compliance risk.
Not included
Not a copy tool
Not included
No copy-screening product
Not included
You still own what you say on camera
MLS / IDX integration
Pulls listing data from MLS or hosts an IDX search site.
Limited
Connects to IDX sites and 200+ sources. No native IDX.
Included
Fully customizable IDX website
Not included
No MLS feed
Investor research & outreach
Property database
Nationwide property records and owner data.
Not included
CRM, not a property-records platform
Not included
CRM and leads, not a property records platform
Not this category
Not this category
Skip tracing
Phone and email lookup for property owners.
Not included
No skip tracing
Not included
No skip tracing
Not this category
Not this category
Lead list building
Filters for equity, vacancy, foreclosure, and similar signals.
Not included
You import leads. You do not filter county records.
Not included
Not an investor list builder
Not this category
Not this category
Direct mail
Send postcards or letters from inside the platform.
Not included
Email and text first
Not included
Email and text first
Not this category
Not this category
Built-in dialer
Click-to-call or power dialing for owner or lead outreach.
Included
Calling add-on on Grow. Unlimited calling included on Pro and Platform.
Included
Basic dialer included. Power dialer is an add-on.
Not this category
Not this category
Deal calculators and comps
ROI, flip, rental, or comparable-sales tools.
Not included
No investor calculators
Not included
No investor calculators
Not this category
Not this category
CRM & lead generation
CRM / pipeline
Stores contacts and tracks deals or leads over time.
Included
Full team CRM with distribution, Smart Lists, and reporting
Included
Full CRM with routing, reporting, and unlimited contacts
Limited
CRM send on Copilot. Follow Up Boss lists BombBomb as an integration.
Instant lead follow-up
AI or automation texts or calls new leads in seconds.
Included
Instant import, notifications, first-to-claim, and Action Plans
Included
AI texts new leads within seconds and can book the calendar
Limited
Faster personal follow-up, not an AI text bot
IDX / search website
Branded home-search site that captures leads.
Not included
Bring your own IDX or website
Included
IDX site included
Not included
No IDX
Managed lead generation
The vendor runs ads or campaigns to generate leads for you.
Not included
It routes leads. It does not run ads for you.
Included
Lead generation add-on with a 20% ad management fee
Not included
No ad engine
Geographic farming
Territory-based seller targeting and automated mail or ads.
Limited
ZIP and price-based distribution, not predictive farming
Not included
Not a predictive farming product
Not included
No farming product
Productivity
AI dictation
Turns speech into cleaned-up text in any app.
Not included
Not a dictation tool
Not included
Not a dictation tool
Not included
Not a dictation overlay
Meeting notes and transcripts
Records calls and produces summaries or action items.
Not included
No meeting recorder
Not included
No meeting recorder
Not included
No meeting recorder
Brand kits / custom branding
Locks colors, fonts, and logos across output.
Limited
Company numbers and templates. Not a brand-kit design tool.
Included
White label on Broker and above
Included
Logo, colors, CTAs, and branded player pages
Platform, team & support
Platforms
Where you can use it day to day.
Mobile app
A dedicated iOS or Android app, not just a mobile browser.
Included
Mobile app with calling, texting, and pipeline
Limited
Mobile access for a CRM this size is expected. Dedicated app not detailed in our review.
Included
iOS and Android
Team / multi-user
Shared workspace, extra seats, or brokerage controls.
Included
Grow per user. Pro 10 seats. Platform 30 seats.
Included
Team, Broker, and Enterprise tiers with routing and org controls
Included
Per-user billing. Enterprise for large teams.
API / Zapier / MCP
Programmatic or no-code connections to other software.
Included
API plus 200+ integrations including Zapier
Not included
No public API called out in our review
Included
Open API on Enterprise
Support
How you get help when something breaks.
Phone and email 7 days a week on every plan
Dedicated success manager on Enterprise
Email on Core. Chat, guided setup, and CSM on higher tiers.
Learning curve
How long a typical agent takes to get useful output.
Low for solo Grow. Team distribution and reporting take a short ramp.
High. This is a platform, not a weekend tool.
Low if you already live in email.
Pros and cons
What you gain, and what you give up.
Follow Up Boss
Pros- Published pricing, 14-day trial, no contract
- 200+ lead sources and a deep integration list
- AI summaries, messages, and lead prioritization included
- No native IDX website
- Grow-plan AI is weaker without the Calling add-on
- Pro starts at $499/mo for 10 users
Lofty
Pros- AI texts new leads within seconds and can book appointments
- CRM, IDX website, and marketing automation in one system
- Unlimited contacts on every tier
- No published pricing. You cannot budget without a sales call.
- Add-ons stack: lead gen, dialer, texts, and CMA
- Overkill for a solo agent with a small database
BombBomb
Pros- Unlimited personal videos on every paid plan
- Works inside Gmail and Outlook
- 14-day full-platform trial
- Core is $42/user/mo if you rarely hit record
- AI, CRM send, and workflows need Copilot at $70
- Not a Matterport-style listing tour
Pricing and feature labels are a snapshot checked in August 2026. Vendors may change plans, limits, or promotions. Confirm current details before purchasing.
Frequently asked questions
What does Included, Limited, and Not included mean?
Included means the product ships that capability in a typical paid plan. Limited means it is partial, gated to a higher tier, or only covers part of the job. Not included means the product does not offer it. Not this category means the feature is irrelevant to that kind of tool, so we do not pretend it is a fair yes-or-no.
How current is the comparison data?
Pricing and features are a snapshot checked in August 2026 against vendor sites and our reviews. Vendors change plans, credit caps, and promotions. Confirm current details before you buy. Each cell is labeled with the specific version of the feature we verified, not a generic checkmark.
Can I compare tools from different categories?
Yes. The matrix keeps shared rows like price, trial, team seats, and support, and still shows category-specific features so you can see what each tool uniquely does. Use Show differences only to hide rows that match.