Compare up to three real estate tools in a full matrix: what is included, what is limited, and what is missing. Pick a shortlist below. Toggle differences only when you want the contrast without the noise.
★ 4.8 editor scoreFree plan
Best for teams on a budget
★ 4.6 editor scoreFree plan
Best for solo agents
★ 4.3 editor scoreFree plan
Best for new agents on a tight budget
| Feature | | | |
|---|---|---|---|
| At a glance | |||
| Best forWho gets the most value from this tool. | Teams on a budget | Solo agents | New agents on a tight budget |
| Not ideal forWhere this tool is a poor fit. | Anyone expecting MLS data, fair-housing checks, or real estate intelligence | Agents who need MLS or IDX integration, or CMA reports outside the US | High-volume marketers who will burn 10 AI generations in a week, or agents who need MLS import |
| Primary jobThe core workflow it is built to handle. | Everyday real estate marketing design | Full listing marketing packages from property details | MLS-oriented listing copy and marketing drafts without a specialist subscription |
| Standout capabilityThe feature that most often wins the comparison. | Canva AI and Magic Studio creative tools | No-prompt listing descriptions from photos and details | AI listing descriptions, CMA reports, and photo-to-video from one free hub |
| Editor scoreIndependent 1 to 5 score from our review. | 4.8 / 5 | 4.6 / 5 | 4.3 / 5 |
| Pricing & access | |||
| Starting priceLowest published entry point, checked August 2026. | Free plan | Free plan | Free plan |
| Pricing modelHow you pay: subscription, per image, seats, or quote. | Free, then Pro about $15/mo, Business per seat | Monthly subscription. Annual billing saves 10%. | Free hub with a 10-generation monthly cap. Pro is listed by features, not dollars, on the tools hub. |
| Free planA usable forever-free tier, not just a trial. | Included Full editor, 1.6M+ templates, 5GB storage, up to 200 standard AI uses/mo | Included Forever free for the first listing: copy, site, social, CMA, 3 video credits, 9 staging credits | Included All tools, no card, up to 10 AI generations per month |
| Free trialTime-limited or credit-based trial before paying. | Included Pro and Business both offer free trials | Included Free plan is the trial. No credit card. | Included Free plan is the trial |
| Cancel anytimeNo annual contract required to start. | Included Monthly or yearly. No real estate contract. | Included No contracts, plus a 30-day money-back guarantee | Included No contract on the free hub |
| Usage extrasCosts that stack on top of the base plan. | AI Pass if you burn through Magic Studio allowance | Extra video and staging credits after monthly caps | Pro adds 500 generations, 5 social accounts, and watermark-free exports. Confirm the Pro price at checkout. |
| AI & automation | |||
| AI marketing copyGenerates descriptions, posts, or emails from property details. | Included Magic Write and Canva AI chat inside the editor | Included Listing descriptions from photos and details, no prompting | Included Listing descriptions, social posts, emails, presentations |
| AI photo editingEnhancement, object removal, or generative image edits. | Included Background remover, Magic Edit, Magic Eraser, Magic Expand, enhancement | Included Staging, furniture removal, twilight conversion, and object cleanup | Included Photo enhance and remodel visualizer |
| AI or listing videoTurns listing photos or prompts into video. | Limited Video tools exist, but they are not listing-video generators | Included Listing videos up to 5 or 6 minutes on paid plans | Included AI Video Studio from photos and templates |
| Conversational AIChat to refine output, research a property, or follow up with leads. | Included Canva AI chat for drafts and edits | Included AI Coach chatbot. GPT-5, Anthropic, and Gemini on paid plans | Not included Form-based generators, not a chat agent |
| Predictive scoringScores properties, leads, or homeowners by likelihood. | Not included No real estate scoring | Not included No lead or seller scoring | Not included No seller scoring |
| Workflow automationDrips, scheduling, list refresh, or unattended follow-up. | Included Social scheduling and bulk create from a spreadsheet | Limited Generates a full listing pack, but no drip sequences or post scheduling | Limited Content calendar and one-click post generation |
| Listing marketing | |||
| Listing descriptionsMLS-ready property copy from facts or photos. | Limited Magic Write can draft copy, but it is not MLS-aware | Included From property details and photos, plus MLS image captions | Included MLS-oriented description generator |
| Social posts and adsCaptions, stories, or ad copy per listing. | Included Templates plus direct scheduling to Facebook and Instagram | Included Facebook and Instagram posts, stories, and ad copy per listing | Included Instagram, Facebook, LinkedIn, Twitter posts |
| Email campaignsListing or nurture emails generated or automated. | Not included Not an email platform | Not included No email campaign builder | Included Email templates in the communication set |
| Listing websiteA dedicated page or site for each listing. | Not included No listing sites | Included Hosted site for every listing, plus an AI-built agent website with custom domain | Included Property landing pages |
| Presentations and flyersDecks, flyers, or print-ready marketing assets. | Included Listing presentations, flyers, and print via Canva Print | Not included No listing presentation decks | Included Listing presentation builder and flyers |
| CMA / market reportsComparable-sales or neighborhood reports for listings or deals. | Not included No comps engine | Limited CMA and market reports from public records, US markets only | Included AI CMA report generator |
| Fair-housing screeningAutomated review of generated copy for compliance risk. | Not included No compliance screening | Not included No automated screening. You still review copy before publishing. | Limited Compliance checker in the toolset. Still review before publish. |
| MLS / IDX integrationPulls listing data from MLS or hosts an IDX search site. | Not included Property details are entered by hand | Not included No IDX or MLS feed | Not included No MLS auto-import stated on the tools hub |
| Photos & staging | |||
| Virtual stagingFurnishes vacant or occupied listing photos. | Not included Image edits, not listing staging | Included Included on Professional and Expert, credit-based | Limited Remodel visualizer, not a full staging desk |
| Human-reviewed imagesA person checks the image before you publish. | Not included You design it yourself | Not included AI output only. You review before the MLS. | Not included You review AI output |
| Instant generationResults in seconds rather than a service turnaround. | Included Templates and AI edits are immediate | Included Staging and copy generate in seconds | Included Seconds for copy and flyers |
| Occupied-to-vacantRemoves existing furniture and clutter before staging. | Limited Magic Eraser can remove objects. Not a staging workflow. | Included Furniture removal and object cleanup | Not included Not a staging service |
| Exterior / twilight toolsLandscaping, sky replacement, or day-to-dusk conversion. | Not included No twilight or landscaping product | Limited Twilight conversion. No landscaping suite. | Not included Not a twilight vendor |
| Unlimited revisionsRequest changes without extra per-round fees. | Included You edit locally with no per-revision fee | Not included Each generation spends credits | Limited Regenerate within the monthly AI cap |
| CRM & lead generation | |||
| CRM / pipelineStores contacts and tracks deals or leads over time. | Not included Not a CRM | Not included Not a CRM | Not included Not a CRM |
| Instant lead follow-upAI or automation texts or calls new leads in seconds. | Not included No lead follow-up | Not included No lead follow-up | Limited Lead forms and home-value landing pages, no AI texting |
| IDX / search websiteBranded home-search site that captures leads. | Not included No IDX | Not included Agent site has no IDX search | Not included Landing pages, not IDX search |
| Managed lead generationThe vendor runs ads or campaigns to generate leads for you. | Not included No managed lead gen | Not included No ad-managed lead gen | Not included DIY forms, not managed ads |
| Geographic farmingTerritory-based seller targeting and automated mail or ads. | Limited Bulk create is useful for farming postcards, not predictive targeting | Not included No farming campaigns | Not included No territory product |
| Productivity | |||
| AI dictationTurns speech into cleaned-up text in any app. | Not included Not a dictation tool | Not included Not a dictation tool | Not included Not a dictation tool |
| Meeting notes and transcriptsRecords calls and produces summaries or action items. | Not included No meeting recorder | Not included No meeting recorder | Not included No meeting recorder |
| Brand kits / custom brandingLocks colors, fonts, and logos across output. | Included Brand Kits: 1 on Free, 5 on Pro, 100 on Business | Limited Agent website with custom domain on paid plans | Included Agent branding profiles for marketing materials |
| Platform, team & support | |||
| PlatformsWhere you can use it day to day. | Web, iOS, Android, and desktop | Web | Web, responsive on phone and tablet. No app required. |
| Mobile appA dedicated iOS or Android app, not just a mobile browser. | Included iOS and Android apps | Not included Web only | Not included Mobile browser. No native app required. |
| Team / multi-userShared workspace, extra seats, or brokerage controls. | Included Business is per person. Enterprise adds SSO and admin. | Limited Team logins on Expert at $150/mo | Not included Individual agent tools |
| API / Zapier / MCPProgrammatic or no-code connections to other software. | Limited Developer platform exists. Most agents will not need it. | Limited API access on the Expert tier | Not included No public API called out |
| SupportHow you get help when something breaks. | Help center. Dedicated success on Enterprise. | In-app AI Coach. Account manager on Expert. | Help via the EstatePass site |
| Learning curveHow long a typical agent takes to get useful output. | Very low. Most agents already know it. | Low. No prompting required. | Low. Form in, draft out. |
Who gets the most value from this tool.
Where this tool is a poor fit.
The core workflow it is built to handle.
The feature that most often wins the comparison.
Independent 1 to 5 score from our review.
Lowest published entry point, checked August 2026.
How you pay: subscription, per image, seats, or quote.
A usable forever-free tier, not just a trial.
Full editor, 1.6M+ templates, 5GB storage, up to 200 standard AI uses/mo
Forever free for the first listing: copy, site, social, CMA, 3 video credits, 9 staging credits
All tools, no card, up to 10 AI generations per month
Time-limited or credit-based trial before paying.
Pro and Business both offer free trials
Free plan is the trial. No credit card.
Free plan is the trial
No annual contract required to start.
Monthly or yearly. No real estate contract.
No contracts, plus a 30-day money-back guarantee
No contract on the free hub
Costs that stack on top of the base plan.
Generates descriptions, posts, or emails from property details.
Magic Write and Canva AI chat inside the editor
Listing descriptions from photos and details, no prompting
Listing descriptions, social posts, emails, presentations
Enhancement, object removal, or generative image edits.
Background remover, Magic Edit, Magic Eraser, Magic Expand, enhancement
Staging, furniture removal, twilight conversion, and object cleanup
Photo enhance and remodel visualizer
Turns listing photos or prompts into video.
Video tools exist, but they are not listing-video generators
Listing videos up to 5 or 6 minutes on paid plans
AI Video Studio from photos and templates
Chat to refine output, research a property, or follow up with leads.
Canva AI chat for drafts and edits
AI Coach chatbot. GPT-5, Anthropic, and Gemini on paid plans
Form-based generators, not a chat agent
Scores properties, leads, or homeowners by likelihood.
No real estate scoring
No lead or seller scoring
No seller scoring
Drips, scheduling, list refresh, or unattended follow-up.
Social scheduling and bulk create from a spreadsheet
Generates a full listing pack, but no drip sequences or post scheduling
Content calendar and one-click post generation
MLS-ready property copy from facts or photos.
Magic Write can draft copy, but it is not MLS-aware
From property details and photos, plus MLS image captions
MLS-oriented description generator
Captions, stories, or ad copy per listing.
Templates plus direct scheduling to Facebook and Instagram
Facebook and Instagram posts, stories, and ad copy per listing
Instagram, Facebook, LinkedIn, Twitter posts
Listing or nurture emails generated or automated.
Not an email platform
No email campaign builder
Email templates in the communication set
A dedicated page or site for each listing.
No listing sites
Hosted site for every listing, plus an AI-built agent website with custom domain
Property landing pages
Decks, flyers, or print-ready marketing assets.
Listing presentations, flyers, and print via Canva Print
No listing presentation decks
Listing presentation builder and flyers
Comparable-sales or neighborhood reports for listings or deals.
No comps engine
CMA and market reports from public records, US markets only
AI CMA report generator
Automated review of generated copy for compliance risk.
No compliance screening
No automated screening. You still review copy before publishing.
Compliance checker in the toolset. Still review before publish.
Pulls listing data from MLS or hosts an IDX search site.
Property details are entered by hand
No IDX or MLS feed
No MLS auto-import stated on the tools hub
Furnishes vacant or occupied listing photos.
Image edits, not listing staging
Included on Professional and Expert, credit-based
Remodel visualizer, not a full staging desk
A person checks the image before you publish.
You design it yourself
AI output only. You review before the MLS.
You review AI output
Results in seconds rather than a service turnaround.
Templates and AI edits are immediate
Staging and copy generate in seconds
Seconds for copy and flyers
Removes existing furniture and clutter before staging.
Magic Eraser can remove objects. Not a staging workflow.
Furniture removal and object cleanup
Not a staging service
Landscaping, sky replacement, or day-to-dusk conversion.
No twilight or landscaping product
Twilight conversion. No landscaping suite.
Not a twilight vendor
Request changes without extra per-round fees.
You edit locally with no per-revision fee
Each generation spends credits
Regenerate within the monthly AI cap
Stores contacts and tracks deals or leads over time.
AI or automation texts or calls new leads in seconds.
No lead follow-up
No lead follow-up
Lead forms and home-value landing pages, no AI texting
Branded home-search site that captures leads.
No IDX
Agent site has no IDX search
Landing pages, not IDX search
The vendor runs ads or campaigns to generate leads for you.
No managed lead gen
No ad-managed lead gen
DIY forms, not managed ads
Territory-based seller targeting and automated mail or ads.
Bulk create is useful for farming postcards, not predictive targeting
No farming campaigns
No territory product
Turns speech into cleaned-up text in any app.
Not a dictation tool
Not a dictation tool
Not a dictation tool
Records calls and produces summaries or action items.
No meeting recorder
No meeting recorder
No meeting recorder
Locks colors, fonts, and logos across output.
Brand Kits: 1 on Free, 5 on Pro, 100 on Business
Agent website with custom domain on paid plans
Agent branding profiles for marketing materials
Where you can use it day to day.
A dedicated iOS or Android app, not just a mobile browser.
iOS and Android apps
Web only
Mobile browser. No native app required.
Shared workspace, extra seats, or brokerage controls.
Business is per person. Enterprise adds SSO and admin.
Team logins on Expert at $150/mo
Individual agent tools
Programmatic or no-code connections to other software.
Developer platform exists. Most agents will not need it.
API access on the Expert tier
No public API called out
How you get help when something breaks.
How long a typical agent takes to get useful output.
Pricing and feature labels are a snapshot checked in August 2026. Vendors may change plans, limits, or promotions. Confirm current details before purchasing.
Included means the product ships that capability in a typical paid plan. Limited means it is partial, gated to a higher tier, or only covers part of the job. Not included means the product does not offer it. Not this category means the feature is irrelevant to that kind of tool, so we do not pretend it is a fair yes-or-no.
Pricing and features are a snapshot checked in August 2026 against vendor sites and our reviews. Vendors change plans, credit caps, and promotions. Confirm current details before you buy. Each cell is labeled with the specific version of the feature we verified, not a generic checkmark.
Yes. The matrix keeps shared rows like price, trial, team seats, and support, and still shows category-specific features so you can see what each tool uniquely does. Use Show differences only to hide rows that match.